By Titilayo Iwalewa
A popular Nollywood actor and film producer, Bolanle Ninalowo, has said that he decided to join a leading Nigerian pharmaceutical company, Shalina Healthcare, as a brand ambassador, not just because of his love for marketing, but also for the fact that, the commitment of the company to initiatives and ideas that concern the masses.
This was at the official unveiling of the actor as the brand ambassador of one of the company’s brand, Polygel in Lagos.
Speaking at the event, Ninalowo, while appreciating the company for recognizing him said; “I always want to sell, but mostly to touch lives and connect with the people. The main synergy I see with me and Shalina is its passion for the people which informed the affordability of its products.
“I am very delighted to be here and I sincerely appreciate the management of the company. I am honoured as well as humbled to be recognised, I will jealously guide this opportunity. I am set and I can’t wait to promote Polygel to the world.”
Introducing the new brand ambassador to the public, the Deputy General Manager (Marketing) West Africa of the company, Sandeep Sahu, said the pharmaceutical company purposefully made Ninalowo an ambassador, based on the similarities between the personality of the actor and Polygel as a brand.
According to him; “qualities and values that make Polygel to stand out and unique among all other brands of antacid are also traceable to Ninalowo as an actor. It is interesting to note that, just like Polygel, as an antacid brand, Ninalowo as an actor is also popular, top rated, efficient, adventurous, professional, proven, tested and trusted. Choosing Ninalowo as our ambassador is with the conviction that his values are in line with what Polygel as a brand and by extension, Shalina as a company represent.”
While speaking further on Polygel, the Brand Manager, Gastro and Anti-Infective of the company, Femi Laleye, said;
“Polygel by Shalina Healthcare is a balanced combination of Dried Aluminium hydroxide gel and Magnesium hydroxide and it also contains the anti-flatulent agent, simethicone. As a result, it is helpful in relief of indigestion, heartburn, sour stomach, gastritis, stomach discomfort due to excess gas, hyperacidity and ulceration in the digestive tract.”
According to him; “Polygel is scientifically proven and well reported in medical literature. Furthermore, Polygel offers a rapid and longer-lasting calming effect on stomach acidity.”
Meanwhile, in his opening speech, the Vice President/ Chief Commercial Officer, Shalina West Africa, Arun Raj reiterated that the company is committed to its founding principles; saying “three pillars of affordability, availability and quality are key to the company in its efforts to consistently produce brands that support and grow the quality of healthcare delivery in Africa.”