FULL LIST: Google Releases Nigeria’s 2024 Year In Search

Top Searches

The report revealed a strong interest in the political and economic landscape, with US elections, the new national anthem, and the national grid dominating the news search category. Other trending topics included the minimum wage, the Ibadan explosion, and labour strikes.

Trending Personalities

In the Nigerian personalities category, Bobrisky led the list, followed by public figures like Betta Edu, Shallipopi, and Khaid. Globally, Donald Trump, Kamala Harris, and Kai Cenat were among the most searched individuals.

Sports personalities such as Nico Williams and Pedro Neto also featured prominently, while late figures like Junior Pope and Ifeanyi Ubah topped the list of deceased personalities.

Entertainment Highlights

Music remained a focal point for Nigerians, with songs like “I Don’t Care” by Boy Spyce and “Ozeba” by Ayra Starr trending. The most searched movies included “A Tribe Called Judah”, “Treasure in the Sky”, and “Damsel”. TV series such as “Supacell” and “My Demon” also captivated audiences.

Top Questions

Nigerians turned to Google for answers to pressing questions like:

“How much is dollar to naira today?”

“Who won the US presidential election?”

“What is the meaning of steeze?”

Queries about haircare, sports, and the latest tech devices, including the iPhone 16, also featured prominently.

Culinary Interests

In the culinary space, Nigerians explored recipes like Pornstar Martini, Milky Doughnuts, and Ofada sauce, showcasing a mix of local and international flavors.

Insights from Google

Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for Google West Africa, commented:
“The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year. These insights reflect how Search remains a valuable tool for users to navigate and better understand their world.”

Complete Categories

News

US elections

New national anthem

National grid

Minimum wage

Ibadan explosion

Top Personalities

Nigerian: Bobrisky, Shallipopi, Khaid

Global: Donald Trump, Kai Cenat, Kamala Harris

Sports: Nico Williams, Pedro Neto

Trending Slangs

Demure

Steeze

Pet peeves

Popular Movies

A Tribe Called Judah

Treasure in the Sky

Damsel

Google’s Year in Search provides valuable insights into what mattered most to Nigerians in 2024, reflecting the nation’s diverse interests and priorities.

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