Google has released its 2024 Year in Search report for Nigeria, highlighting the topics, individuals, and questions that captured the nation’s attention this year. The annual analysis provides a glimpse into the most popular searches, showcasing the cultural, political, and personal interests of Nigerians.
Top Searches
The report revealed a strong interest in the political and economic landscape, with US elections, the new national anthem, and the national grid dominating the news search category. Other trending topics included the minimum wage, the Ibadan explosion, and labour strikes.
Trending Personalities
In the Nigerian personalities category, Bobrisky led the list, followed by public figures like Betta Edu, Shallipopi, and Khaid. Globally, Donald Trump, Kamala Harris, and Kai Cenat were among the most searched individuals.
Sports personalities such as Nico Williams and Pedro Neto also featured prominently, while late figures like Junior Pope and Ifeanyi Ubah topped the list of deceased personalities.
Entertainment Highlights
Music remained a focal point for Nigerians, with songs like “I Don’t Care” by Boy Spyce and “Ozeba” by Ayra Starr trending. The most searched movies included “A Tribe Called Judah”, “Treasure in the Sky”, and “Damsel”. TV series such as “Supacell” and “My Demon” also captivated audiences.
Top Questions
Nigerians turned to Google for answers to pressing questions like:
“How much is dollar to naira today?”
“Who won the US presidential election?”
“What is the meaning of steeze?”
Queries about haircare, sports, and the latest tech devices, including the iPhone 16, also featured prominently.
Culinary Interests
In the culinary space, Nigerians explored recipes like Pornstar Martini, Milky Doughnuts, and Ofada sauce, showcasing a mix of local and international flavors.
Insights from Google
Taiwo Kola-Ogunlade, Communications and Public Affairs Manager for Google West Africa, commented:
“The 2024 Year in Search offers a unique lens into the questions, interests, and conversations that shaped the lives of Nigerians this year. These insights reflect how Search remains a valuable tool for users to navigate and better understand their world.”
Complete Categories
News
US elections
New national anthem
National grid
Minimum wage
Ibadan explosion
Top Personalities
Nigerian: Bobrisky, Shallipopi, Khaid
Global: Donald Trump, Kai Cenat, Kamala Harris
Sports: Nico Williams, Pedro Neto
Trending Slangs
Demure
Steeze
Pet peeves
Popular Movies
A Tribe Called Judah
Treasure in the Sky
Damsel
Google’s Year in Search provides valuable insights into what mattered most to Nigerians in 2024, reflecting the nation’s diverse interests and priorities.
