Sayari Dunia Sustainable Tourism Foundation joins the global tourism community in celebrating World Tourism Day 2026, observed on September 27, under the theme “Digital Agenda and Artificial Intelligence to Redesign Tourism.”
World Tourism Day celebrates the power of tourism to connect cultures, enrich lives and create opportunities for people and communities. This year’s theme highlights how digital technology and artificial intelligence are transforming the way people discover destinations, plan their journeys and experience tourism.
As AI continues to reshape the industry, it presents opportunities to improve visitor experiences, support tourism businesses, strengthen destination management and create new possibilities for emerging destinations.
However, these innovations must be developed and used responsibly to ensure that tourism benefits are shared inclusively.
Sayari Dunia Sustainable Tourism Foundation is committed to promoting sustainable tourism practices that support communities, protect the environment and encourage responsible destination development the founder, Dr Abigail Olagbaye posited.
Through awareness, collaboration and capacity-building initiatives, the Foundation seeks to contribute to a tourism sector that creates lasting benefits for people, planet and places.
On this World Tourism Day, the SDSTF emphasises the importance of ensuring that tourism workers, local communities and emerging destinations have a voice in shaping the industry’s digital future. Investment in digital skills, accessible technology and responsible innovation will be essential to ensuring that no destination is left behind.
As tourism embraces new technologies, the Sayari Dunia Sustainable Tourism Foundation encourages stakeholders to keep people at the heart of progress and use innovation to support sustainable development.
Let us build a digital future for tourism that is open, inclusive and human. One that harnesses technology to create meaningful opportunities and sustainable benefits for all.
Happy World Tourism Day 2026!
Sayari Dunia Sustainable Tourism Foundation
