Rising costs are pushing romance out of reach for a growing share of young Americans, with many saying dating has become unaffordable, according to a new survey.
The study, released this week, found that 53% of adults aged 18-34 have cut back on dates in the past year due to money concerns. About 1 in 4 said they’ve avoided dating altogether because of the expense.
The average date now costs $85-$130 in major U.S. cities when including dinner, drinks, and transport, the report said.
Respondents reported shifting to cheaper alternatives: coffee walks, free museum days, cooking at home, and “hangout dates” instead of formal dinners. Dating apps also noted a rise in users listing “low-cost first date” preferences.
Financial experts quoted in the survey said dating costs are compounding broader affordability stress for Gen Z and younger millennials, who already face higher housing and debt burdens than previous generations at the same age.
Despite the squeeze, 68% of young adults said they still value in-person dating over online-only connections, but are setting clearer budgets and expectations earlier.
