By Ayodele Abereย
The Nigerian Institute of Public Relations (NIPR) Ekiti State Chapter has emphasized the importance of organizations integrating public relations into their operations.
During a recent visit to the Vice Chancellor of the Federal University of Technology and Environmental Sciences (FUTES), Iyin-Ekiti, Ekiti State, the State NIPR Chairman, Pastor Anthony Adesua in his remark, stressed that every staff member of the Institution should be a public relations practitioner to build and sustain the university’s corporate image.
Adesua urged the Vice Chancellor to send staff handling public relations to NIPR’s training, emphasizing that public relations is a collective responsibility.
Also, the Immediate past NIPR Chairman, Prince Sunday Adeyemi-Adejolu, added that PR goes beyond press releases, focusing on creating understanding between the organization and the public.
Responding, the Vice Chancellor, Prof. Gbenga Aribisala welcomed the initiative, promising FUTES’ readiness for staff training and development. He highlighted the importance of training in shaping a competent workforce, citing his own experience as a product of diverse training.
Aribisala outlined FUTES’ growth, driven by resilience and collective commitment to excellence, and encouraged newly established institutions to adopt the FUTES model.
The visit aimed to foster collaboration on public image and institutional reputation, with discussions on strategic partnership and effective communication.
