By Yemi Ogunseye
For any fun-seeker in Ibadan, the right place to be during this yuletide is the Oluyole Expo that flagged-off on Friday 15th December inside the Recreation Club Ground on Jemibewon Road Ibadan.
Unlike the Pasuma Wonder’s song ‘Oluyole won n se carnival’ to commemorate a Oluyole carnival in Ireland, this one is more on home turf of Ibadan.
It is a temporary home for discerning brands that hope to extend the frontier of experiential marketing and close affinity with their consumers, and an abode for brands to exhibit their character, influence and equity to consumers without barriers.
Brands with uncommon foresight like MTN and Nigerian Breweries are on ground to compliment retailers of different hues, as the retailers range from pure food sellers to fast foods, finger foods, street foods, fashion houses, beauty items to the favourite suya.
They are there to give revelers, families and fun seekers the time of their lives.
The atmosphere is galvanize with super duper music powered by clinical sound systems, live bands, comedians, a well lighted perimeter and different shades of security agents to discourage misdemeanours and crime as well as a stress less car park that culminates in a conducive and hygienic environment for fun, leisure, entertainment and enjoyment.
Oluyole Expo is conceptualised and actualized by the diligent and meticulous Semiu Adenekan popularly known as Dj Semight who is a front runner veteran of record spinning, music production, events planning, management and marketing in Nigeria.
His company Melody Events has been delivering on set objectives in corporate and individual events including mega shows, live entertainment, brand and marketing galas, community festivals, road shows, high end society parties, trade marketing, political campaigns and music production for about 40 years.
So it is easy to project the value of memories Oluyole Expo 2023 will offer any visitor and exhibitor, as it is the maiden edition that hopes to be part of the entertainment fabric of Ibadan and the nation forever.
Oluyole Expo is built on solid initiative, experience and acute regard for posterity. Hence the promises of the Expo are enormously important and refreshing for brand visibility, reveling and fun.
It is conceived with high ethical standards and a competitive world view that is simmered with local flavours.
The Expo that promises an extensive fun starting from 12pm daily is meant to run till December 31st with a countdown to the New Year. A visit will do you good!
